Jan 18, 2022 04:14 AM

Death of Top Moutai Sales Executive Under Investigation

Zeng Xiangbin
Zeng Xiangbin

What’s new: The death last month of Zeng Xiangbin, general manager of Kweichow Moutai Group’s sales company, is under investigation, according to China’s leading liquor maker.

Zeng, 49, committed suicide by jumping off a building because of work pressure, a former Moutai employee attending Zeng’s funeral told Caixin. The executive was involved in an investigation before his death, but it’s not clear what the probe was for, a person close to the Guizhou Liquor Association said.

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