Caixin
Mar 29, 2022 01:12 PM
BUSINESS

In Depth: The Shake-Out of China’s Community Group-Buying Market

China’s once crowded community group-buying market is getting quieter as it turned into a winners-take-all battleground amid cut-throat competition and intensifying regulatory scrutiny.

Community group-buying services have exploded in popularity in China since 2020 as millions of Chinese consumers shopped for groceries online during pandemic lockdowns. The business model allowed community groups to buy groceries and other daily essentials in bulk at cheaper prices than if members made individual purchases. Tech giants including Alibaba Group Holdings Ltd., Pinduoduo Inc. and Meituan have all dived headfirst into the sector, waging price wars that prompted regulators’ anti-competition crackdowns.

You've accessed an article available only to subscribers
VIEW OPTIONS
Share this article
Open WeChat and scan the QR code
NEWSLETTERS
Get our CX Daily, weekly Must-Read and China Green Bulletin newsletters delivered free to your inbox, bringing you China's top headlines.

We ‘ve added you to our subscriber list.

Manage subscription
PODCAST
Caixin Biz Roundup: China’s Covid Caseload Hits Six-Month High
00:00
00:00/00:00