Movie Ticket Sales Suffer Second-Worst Qingming Holiday Performance in a Decade
Studios delayed premieres and more than half of China’s movie theaters remained closed during this week’s three-day national holiday, as a resurgence of Covid-19 continued to rattle the entertainment sector.
Over the Qingming Festival break, which ended Tuesday, China made just 120.3 million yuan ($18.9 million) in box office sales, representing an 85% plunge year-on-year.
It was the second-worst taking for the April festival in a decade, beating only 2020 when almost all cinemas remained shut as a pandemic measure, according to Dengta, a film analytics platform backed by Alibaba Group Holding Ltd.
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