Caixin
Aug 03, 2022 08:08 PM
TECH

Retailer Gome Upends E-Commerce Unit, Fires Staff

Gome was an early pioneer in China’s retail sector in the 1990s and 2000s. Photo: VCG
Gome was an early pioneer in China’s retail sector in the 1990s and 2000s. Photo: VCG

Gome Retail Holdings Ltd., one of China’s largest brick-and-mortar electronics retailers, has fired a senior vice president and many of the staff at its core online sales unit, after it failed to make a dent in the nation’s competitive e-commerce sector.

Multiple sources said among the sacked staff of the Beijing-based retailer’s Zhenkuaile e-commerce platform was Executive Vice President Ding Wei, who was promoted to the role less than a year ago to replace a departing ex-Alibaba chief.

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