Caixin
Oct 19, 2022 05:55 PM
BUSINESS

In Depth: Chinese Internet Giants Gear Up for Global E-Commerce Push

Pinduoduo, Alibaba, JD.com and rivals are hunting for international growth opportunities after maxing out the domestic market.
Pinduoduo, Alibaba, JD.com and rivals are hunting for international growth opportunities after maxing out the domestic market.

Pinduoduo Inc., once China’s hottest internet newcomer, is tapping the U.S. market with its first cross-border e-commerce platform, leading a new wave of Chinese tech companies going abroad. 

The company’s Temu platform launched Sept. 1 sells goods from $2 Bluetooth earphones to $4 sneakers with free shipping for orders totaling $29. It adopts the same low-price marketing strategy that Pinduoduo is known for in China. Temu’s downloads ranked No. 15 among all shopping apps in the U.S. as of Sept. 11.

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