In Depth: Chinese Internet Giants Gear Up for Global E-Commerce Push
Pinduoduo Inc., once China’s hottest internet newcomer, is tapping the U.S. market with its first cross-border e-commerce platform, leading a new wave of Chinese tech companies going abroad.
The company’s Temu platform launched Sept. 1 sells goods from $2 Bluetooth earphones to $4 sneakers with free shipping for orders totaling $29. It adopts the same low-price marketing strategy that Pinduoduo is known for in China. Temu’s downloads ranked No. 15 among all shopping apps in the U.S. as of Sept. 11.
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