PDD’s E-Commerce Startup Temu Makes Splashy Super Bowl Debut

Temu launched in September and rapidly scaled Apple’s U.S. app store.

(Bloomberg) — Chinese-owned e-commerce upstart Temu made its Super Bowl debut Sunday, an unofficial coming-out party for an online shopping app that’s climbed American download charts since its debut late last year.

PDD Holdings Inc.’s service, which like Shein has gained a reputation for cut-rate pricing and fast delivery, ran two 30-second spots featuring a trendy shopper twirling and dancing to phrases like “Cha-ching! I feel so rich, oh yeah.” PDD, formerly known as Pinduoduo, said it’s also giving away $10 million to users via online sweepstakes.