Mar 29, 2024 10:51 AM

CX DAILY

CX Daily: TikTok’s high stakes battle against U.S. ban threatens worldwide expansion

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American consumers contributed about 8.6% to TikTok’s total gross merchandise volume in its e-commerce business globally in 2023.

American consumers contributed about 8.6% to TikTok’s total gross merchandise volume in its e-commerce business globally in 2023.

TikTok /

TikTok’s high stakes battle against U.S. ban threatens worldwide expansion

TikTok is desperately lobbying in Washington to stop a bill that would force a sale of the popular short-video app by its Chinese owner ByteDance Ltd. or face a ban in the U.S. TikTok fears not only losing the world’s largest consumer market but also a domino effect that could see other countries imposing similar bans.

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