Campari’s New CEO Says Now’s the Time to Boost Aperol in Asia

(Bloomberg) — Davide Campari-Milano NV’s new Chief Executive Officer Matteo Fantacchiotti says he wants to tap the “enormous” potential of the distiller’s popular Aperol beverage, focusing on growth in Asia while also continuing to hunt for development opportunities in the region as well as in the U.S.

“I believe over the next five to ten years Asia will account for 15% to 20% of our global sales,” Fantacchiotti told Bloomberg during his first public appearance as chief of the Milan-based company.