CX Daily: China’s Restaurant Chains May Be Biting Off More Than They Can Chew Overseas

Restaurants /

In Depth: China’s restaurant chains may be biting off more than they can chew overseas

With competition at home squeezing profits, a growing number of Chinese restaurateurs are looking overseas for fresh opportunities. But there are many challenges on the road to success abroad, not least the logistical and cultural hurdles.

“Everyone around me is going abroad,” a restaurant owner told Caixin. This surge has spawned a rash of culinary delegations and research groups exploring foreign opportunities.