Alibaba Consolidates Domestic and International Platforms into New Unit Under Jiang Fan

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Jiang Fan

Alibaba Group Holding Ltd. on Thursday announced a restructuring of its core e-commerce operations, consolidating domestic and international platforms including Taobao, Tmall, 1688 and Goofish into the newly formed Alibaba E-commerce Group. Jiang Fan was named to lead the unit.

Jiang, previously co-chairman and CEO of Alibaba International Digital Commerce Group, will report to Alibaba CEO Wu Yongming.

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Alibaba restructured its core e-commerce operations into the new Alibaba E-commerce Group, led by Jiang Fan, consolidating domestic and international platforms.
The restructuring aims to enhance supply chain capabilities and customer service amidst global competition, with a focus on integrating e-commerce resources and expanding AI investments.
Efforts include addressing stagnation in domestic markets with initiatives like global free shipping and cross-border programs, and centralizing finance and legal management under CFO Xu Hong and CLO Yu Siying.

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Who’s Who

Alibaba Group Holding Ltd: Alibaba Group has restructured its e-commerce operations, forming the Alibaba E-commerce Group. Led by Jiang Fan, it consolidates domestic and international platforms like Taobao and Tmall. The restructuring aims to enhance supply chain, logistics, and customer service, focusing on both e-commerce and AI. Alibaba will also streamline its financial and legal operations. This move follows the company's strategic shift initiated in March 2023, promoting a user-first, AI-driven approach under CEO Wu Yongming.

Pinduoduo: The article mentions Pinduoduo as a rival to Alibaba, particularly when Jiang Fan was tasked with countering its rise while serving as president of Taobao and Tmall in 2019.

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What Happened When

2019：: Jiang Fan held leadership roles, including president of Taobao and Tmall, tasked with countering the rise of rival Pinduoduo.

2020：: Jiang Fan's tenure was briefly marred by controversy, but he continued to advance in the company.

March 2023：: Alibaba launched a historic restructuring, splitting its business into six major units and multiple standalone companies under the '1+6+N' model.

Late 2023：: Wu Yongming became the CEO of Alibaba's parent company.

2024：: Taobao launched its overseas clothing project initially in markets including Singapore, Malaysia, and South Korea, and later expanded to Japan, Vietnam, and Australia.

Fiscal year 2024：: Under Jiang's leadership, the International Digital Commerce Group's revenue increased by 46%.

Thursday, November 21, 2024：: Alibaba announced a restructuring of its core e-commerce operations, forming the Alibaba E-commerce Group, led by Jiang Fan.

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