CX Daily: Baidu-Geely Joint EV Failure Reflects Treacherousness of Chinese Market
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The newly open Ji Yue dealership in Wuhan, Hubei province, on Dec. 14, 2024.
EVs /
Cover Story: Baidu-Geely joint EV failure reflects treacherousness of Chinese market
Ji Yue Auto — an electric vehicle (EV) startup backed by Chinese tech giant Baidu and automotive powerhouse Geely — disbanded overnight, leaving hundreds of employees, suppliers and consumers reeling. What started as a rising star in China’s competitive EV industry collapsed in a single day, triggering industry-wide alarm and raising questions about how a company with such formidable backers could meet such a sudden and dramatic end.
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