CX Daily: Gulf States Roll Out the Welcome Mat for Chinese Tourists as Focus Shifts From Oil
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In Depth: Gulf states roll out the welcome mat for Chinese tourists as focus shifts from oil
Amid a global green push, Middle Eastern countries like the United Arab Emirates (UAE) and Saudi Arabia have shifted away from oil dependency in recent years focusing on diversification with tourism as a key element. Between 2018 and 2023, the region invested $15.2 billion in 254 greenfield tourism projects abroad. Meanwhile, it received $6.8 billion foreign investments in 109 tourism projects, according to UN Tourism.
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