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CX Daily: Gulf States Roll Out the Welcome Mat for Chinese Tourists as Focus Shifts From Oil

Published: Feb. 5, 2025  10:15 a.m.  GMT+8
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The ancient city of Diriyah outside Riyadh, Saudi Arabia, in June 2023. Photo: Zhang Erchi/Caixin
The ancient city of Diriyah outside Riyadh, Saudi Arabia, in June 2023. Photo: Zhang Erchi/Caixin

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In Depth: Gulf states roll out the welcome mat for Chinese tourists as focus shifts from oil

Amid a global green push, Middle Eastern countries like the United Arab Emirates (UAE) and Saudi Arabia have shifted away from oil dependency in recent years focusing on diversification with tourism as a key element. Between 2018 and 2023, the region invested $15.2 billion in 254 greenfield tourism projects abroad. Meanwhile, it received $6.8 billion foreign investments in 109 tourism projects, according to UN Tourism.

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