In Depth: Meituan Hopes Middle East Expansion Will Deliver Growth

Among the delivery drivers that crisscross streets and zip between buildings in Riyadh, there is a growing consort of riders and e-bikes donning Meituan’s characteristic black and yellow. Soon, drones clad with the same colors could take to the skies over the Saudi Arabian capital.

After pulling off a rapid takeover of the Hong Kong market, Meituan has taken its sister food delivery platform Keeta to the Middle East for its first foray outside China.