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CX Daily: Holiday Spending Gives Chinese Consumption a Needed Boost

Published: Feb. 26, 2025  9:27 a.m.  GMT+8
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In Depth: Holiday spending gives Chinese consumption a needed boost

The biggest highlight of the recent Lunar New Year holiday was undoubtedly the animated blockbuster “Ne Zha 2,” which has become China’s highest-grossing film ever and Asia’s first to break into the top 10 of the global box office charts.

As of Friday afternoon, the film had raked in nearly 12.8 billion yuan ($1.7 billion) in ticket sales, according to box office trackers Dengta and Maoyan. It already surpassed “Jurassic World” and “Inside Out 2” earlier this week to claim the eighth spot on the list of highest-grossing films worldwide. “Ne Zha 2” is also the first non-Hollywood production to cross the $1 billion mark and has become the highest-grossing animated film ever.

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