CX Daily: Micro Drama Platforms Knock Down Paywalls as Viewers Lose Interest
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In Depth: Micro drama platforms knock down paywalls as viewers lose interest
Chinese screen junkies are increasingly pinching the pennies they spend on one of China’s latest cultural phenomena, micro dramas, as a glut of content with cliched plotlines has viewers less interested in opening their wallets.
Platforms are responding with a two-pronged strategy: create better content and give it away for free, an approach pioneered by the country’s most popular micro drama app, ByteDance Ltd.’s Hongguo Short Drama.
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