CX Daily: Trade-In Programs Spur Sales, but Not Without Costs
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In Depth: Trade-In Programs Spur Sales, but Not Without Costs
When Apple Inc. reported that it had achieved its first quarterly Greater China sales growth in nearly two years in the June quarter, CEO Tim Cook cited Beijing’s trade-in program as a key reason.
The program is a centerpiece of the national government’s efforts to boost consumption and has expanded this year.
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