CX Daily: China’s Regulator Ramps Up Push to Curb Food Delivery Subsidy War

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China’s Regulator Ramps Up Push to Curb Food Delivery Subsidy War

China’s market watchdog has stepped up oversight of the country’s intensifying food delivery subsidy battle, warning leading platforms to steer clear of unfair competition as a wave of cut-price campaigns rattles the industry.

At a press briefing Tuesday, Wang Qiuping, spokesperson for the State Administration for Market Regulation (SAMR), said the agency had summoned top platforms for talks and secured public pledges to rein in “malicious subsidies” and comply with the law.