BUSINESS

Geely Brand Rolls Out Updated Models at Cut Prices in Customer Grab

Published: Sep. 26, 2025 7:18 p.m. GMT+8

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Lynk & Co 08 EM-P. Photo: Lynk & Co

Lynk & Co, a premium auto brand under Zhejiang Geely Holding Group Co. Ltd., has launched upgraded versions of two vehicles, offering more advanced driver-assistance and cockpit systems at lower prices, an increasingly common strategy in China’s hotly contested car market.

This week, Lynk & Co unveiled the latest editions of its 08 EM-P SUV and 07 EM-P sedan. The 08 EM-P, first released in 2023, has now been reengineered with Qualcomm’s 8295 chip for its cockpit system and Nvidia’s Thor chip for assisted-driving functions, supported by a lidar sensor and updated software. The carmaker has also cut the model’s sticker price to as low as 159,800 yuan (about $22,000) under a limited-time offer.

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Explore the story in 30 seconds

Lynk & Co launched updated 08 EM-P SUV and 07 EM-P sedan with advanced chips and lower prices, starting at 159,800 yuan.
Rapid upgrades and price cuts drive customer dissatisfaction due to fast depreciation; automakers offer remedies like trade-in subsidies.
Frequent hardware-software upgrades challenge older models, with Geely exploring chip upgrade solutions without replacing the entire car.

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Who’s Who

Zhejiang Geely Holding Group Co. Ltd.: Zhejiang Geely Holding Group Co. Ltd. is a prominent automotive company that owns Lynk & Co, a premium auto brand. Geely is actively involved in China's competitive car market, employing strategies like price reductions and rapid product upgrades to attract buyers. They are exploring solutions for chip upgrades in vehicles.

BYD Co. Ltd.: BYD Co. Ltd. (002594.SZ) is an electric-vehicle maker mentioned in the article. It has faced backlash from existing customers after slashing prices or rolling out new models. In February, BYD faced accusations of misleading sales practices after launching a new driver-assist package.

Tesla Inc.: Tesla Inc. has encountered lawsuits in the U.S. from owners of older vehicles. The issue stems from the hardware in these older models being unable to support Tesla's latest Full Self-Driving software, highlighting the challenges of keeping vehicles "constantly new" through software updates alone.

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