CX Daily: China’s Micro-Dramas Steal the Show and Momentum Seems Unstoppable
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Cover Story: China’s Micro-Dramas Steal the Show and Momentum Seems Unstoppable
By the time Le Li took to the stage at a national media forum in late October, the room was already overflowing. Attendees packed the aisles with smartphones raised and eyes fixed on the editor-in-chief of ByteDance Ltd.’s Red Fruit app — or Hongguo in Chinese — now the country’s largest micro-drama platform.
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