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CX Daily: Thailand Turns to Pop Mart, Miniso to Win Back Chinese Tourists

Published: Nov. 21, 2025 9:00 a.m. GMT+8

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Photo: MINISO

On a late October morning, a long queue snaked through Siam Square, the bustling heart of Bangkok’s shopping district. The crowd had gathered for the grand opening of the first overseas Miniso Land — a multistory superstore for trendy toys.

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