CX DAILY

CX Daily: Thailand Turns to Pop Mart, Miniso to Win Back Chinese Tourists

Published: Nov. 21, 2025 9:00 a.m. GMT+8

00:00

00:00/00:00

Listen to this article 1x

Photo: MINISO

On a late October morning, a long queue snaked through Siam Square, the bustling heart of Bangkok’s shopping district. The crowd had gathered for the grand opening of the first overseas Miniso Land — a multistory superstore for trendy toys.

Saudi Arabia Rolls Out the Red Carpet for Chinese Tech Firms

Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations.

Subscribe to both Caixin Global and The Wall Street Journal — for the price of one.

Share this article

Open WeChat and scan the QR code

GALLERY

: Gallery: China Celebrates Golden Week

NEWSLETTERS

Get our CX Daily, weekly Must-Read and China Green Bulletin newsletters delivered free to your inbox, bringing you China's top headlines.

We ‘ve added you to our subscriber list.

Manage subscription

PODCAST

Caixin Deep Dive: Chinese Local Governments Risk Replicating Mistakes of LGFVs

00:00

00:00/00:00

MOST POPULAR

1: Cover Story: How China Unlocked Simandou to Reshape the Global Iron Ore Trade

2: Nexperia Headquarters Rachets Up Feud With China Unit With Salvo of Accusations

3: In Depth: China Puts Industry, Consumers at Heart of Next Five-Year Plan

4: Intel Pivots to Custom Chips to Tap China’s Trillion-Yuan Computing Markets

5: Alibaba to Launch Agentic AI Sourcing Tool for Businesses as European Orders Soar