TikTok Sibling Douyin Tightens Rules on Financial Influencers

Douyin, the China-based sister app of TikTok, has rolled out rules requiring content creators to verify professional credentials before publishing professional financial content, as the platform moves to curb risky investment advice targeting retail traders.

The platform on Tuesday released a trial convention, which explicitly bans creators from predicting prices of individual stocks or hyping future market trends.

The guidelines prohibit “illegal stock recommendations,” as unlicensed livestreamers have urged followers to join private chat groups or purchase courses tied to speculative trading. Misleading promotions — such as promises of “guaranteed principal” or “low risk, high returns” — are also barred.