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CX Daily: EU Crackdown Puts Chinese E-Commerce to the Test

Published: Feb. 12, 2026  9:00 a.m.  GMT+8
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In Depth: EU Crackdown Puts Chinese E-Commerce to the Test

When Chinese fast-fashion giant Shein Group Ltd. opened a 1,000-square-meter store inside Paris’s historic BHV Marais department store in November, it was hoping to attract foot traffic.

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