BUSINESS

Trip.com Sees $300 Billion Opportunity in Bringing Tourists to China

Published: Apr. 30, 2026 11:41 a.m. GMT+8

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Foreign tourists take a selfie at Beijing’s Qianmen Street on Sept. 10. Photo: VCG

Trip.com Group Ltd. aims to bring 200 million overseas travelers to China over the next five years, an ambitious push to transform the country into the world’s top tourist destination.

The initiative highlights a massive untapped market that the online travel agency estimates could generate $300 billion in foreign exchange by 2030, potentially reversing China’s persistent service trade deficit and serving as a new engine for economic growth.

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Trip.com aims to attract 200M overseas travelers to China in 5 years, targeting $300B forex by 2030 to boost inbound tourism.
China's 2025 inbound: 35.2M foreign tourists (0.67% GDP), up 17.1%; consumption $131.1B, up 39.2%; trails France (102M), Spain (97M).
Trip.com: intl 40% revenue, 20M overseas bookings (from 4M in 2019), ~$24B consumption; names Jackie Chan ambassador, eyes Europe.

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Who’s Who

Trip.com Group Ltd.: Trip.com Group Ltd. aims to bring 200 million overseas travelers to China in five years, targeting $300B in foreign exchange by 2030 to make China the world's top tourist destination. In 2025, international business was 40% of revenue, handling 20M overseas bookings worth ~$24B. Jackie Chan is inbound tourism ambassador.

AI generated, for reference only