CX Daily: How Mercedes, BMW and Audi Hope to Win Back China
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In Depth: How Mercedes, BMW and Audi Hope to Win Back China
For decades, Germany’s luxury car triumvirate — Mercedes-Benz Group AG, BMW AG and Audi AG — reigned supreme in China, leveraging their mastery of the internal combustion engine to lock down the high-end segment of the world’s largest car market.
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