Michelin Touts Lifetime Savings as Chinese Tiremakers Move Upmarket
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Michelin displays a tire with a high proportion of renewable and recycled materials in Shanghai on Nov. 8, 2026. Photo: VCG
French tiremaker Michelin says lower costs over a tire’s lifespan could help its premium products remain competitive as Chinese rivals move upmarket.
Michelin’s tires may cost more upfront, but their durability, operating efficiency and reliability can make them more economical over time, Zhang Lanxi, vice president and B2B commercial director for Michelin China, told Caixin at the ninth China International Import Expo, held Nov. 5–10.
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