Caixin
BUSINESS & TECH

Gionee Heads Further Afield in Bid to Jump-Start Growth

Gionee Communication Equipment Co. Ltd. released its new M6 and M6 Plus models in Zhengzhou, Henan province, on Jan. 6. The smartphone-maker is planning to introduce its products to more Central and Southeast Asia nations this year. Photo: Visual China
Gionee Communication Equipment Co. Ltd. released its new M6 and M6 Plus models in Zhengzhou, Henan province, on Jan. 6. The smartphone-maker is planning to introduce its products to more Central and Southeast Asia nations this year. Photo: Visual China

Gionee, a strong second-tier player in China’s smartphone market, said it will expand its footprint to more Southeast and Central Asian countries this year as it attempts to return to growth in the intensely competitive space.

Gionee Communication Equipment Co. Ltd. is one of the more globally diverse among a crowded field of Chinese smartphone brands, and was also one of the first to discover an Indian market that has gone on to attract most of its hometown rivals. But the company has stumbled in the past year as it was overtaken in India by more-market-savvy Chinese rivals, and sales in its home market also slipped.

ladingImg
You've accessed an article available only to subscribers
Try 4 weeks for $0.99
SUBSCRIBE
Share this article
Open WeChat and scan the QR code
Copyright © 2018 Caixin Global Limited. All Rights Reserved.