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China Curbs Ticket Subsidies in Blockbuster Season

Moviegoers watch a film in Wuhan, Hebei province on Oct. 25.  In 2017, about 6% of the movie industsy's annual revenue was earned over the week-long Lunar New Year holiday, which was actually down from 8% the previous year. Photo: VCG
Moviegoers watch a film in Wuhan, Hebei province on Oct. 25. In 2017, about 6% of the movie industsy's annual revenue was earned over the week-long Lunar New Year holiday, which was actually down from 8% the previous year. Photo: VCG

As the Lunar New Year holiday approaches, Chinese people around the country are preparing to enjoy some leisure time with their families.

But the country’s film industry is not relaxing, as the holiday season is its busiest. Scheduled for release are 11 major films that have investments from over 100 film and television companies.

Ding Daoshi, film critic and head of research at internet industry social platform sootoo.com, told Caixin that “Spring Festival has been the most important season for the movie industry since 2016, as the ticket sales exceed those of any other Chinese holiday.”

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