Alibaba Makes Rural E-Commerce Push With $716 Million Deal
Chinese e-commerce giant Alibaba Group Holding Ltd.’s latest push to access the country’s vast rural market has arrived in the form of a 4.5-billion-yuan ($716 million) investment in an e-commerce firm that focuses on people living in villages.
Alibaba is poised to join hands with Huitongda Network Co. Ltd. to explore partnerships across supply chain management, e-commerce technology know-how, warehousing and logistics that will “help build an ecosystem and commerce infrastructure servicing rural areas,” Alibaba said in a statement to Caixin on Tuesday.
The move will help Huitongda further expand its presence into rural finance, health care, tourism and entertainment, it said.
Huitongda is an e-commerce platform founded in 2010 by Five Star Holdings Group, which started as a chain store selling household appliances and consumer electronics.
Huitongda has cooperated with tens of thousands of mom-and-pop shops in the countryside by helping them order goods online and set up a web presence. It currently has 80,000 member stores spread across 18 provincial-level areas.
The deal comes in line the “Rural Taobao” initiative Alibaba launched in 2014, which aims to make it easier for rural people to sell and buy products online. The project has now brought in more than 1 million online retailers from the countryside across 29 provincial-level areas.
Alibaba CEO Daniel Zhang said Tuesday one of the three major corporate strategies for the next two decades will be to develop businesses in the countryside.
Rural e-commerce, which is on a faster track than its urban counterpart, has been seen by retailers as the last opportunity to seize in China’s maturing e-commerce sector.
In the first nine months of 2017, the online sales of village shops grew 38.3% to 836 billion yuan ($133.1 billion), 5.6 percentage points more than that of their urban peers, according to data from the Chinese Academy of Social Sciences.
Alibaba’s rival JD.com Inc. has similar strategies. In April last year, JD.com Chairman and CEO Richard Liu announced the company will open 1 million convenience stores in five years, half of which will be located in the countryside.
Contact reporter Coco Feng (email@example.com)
May 14 07:23 PM
May 14 06:24 PM
May 14 06:01 PM
May 14 05:57 PM
May 13 06:45 PM
May 13 05:41 PM
May 13 05:07 PM
May 12 07:30 PM
May 12 07:27 PM
May 12 07:24 PM
May 12 07:20 PM
May 12 07:16 PM
- 1Cover Story: Is Global Inflation About to Take Off?
- 2EU Firms in China Are Struggling to Hire Staff From Abroad, Chamber Says
- 3China’s Digital Yuan Gets Access to Alibaba’s 1 Billion-Person User Base
- 4Apple Peels Off China Market Share From Sinking Huawei
- 5Beijing Sends Another Signal That Property Tax Reform Is on the Agenda
- 1Power To The People: Pintec Serves A Booming Consumer Class
- 2Largest hotel group in Europe accepts UnionPay
- 3UnionPay mobile QuickPass debuts in Hong Kong
- 4UnionPay International launches premium catering privilege U Dining Collection
- 5UnionPay International’s U Plan has covered over 1600 stores overseas