Popular Chinese tea maker HeyTea will open its first location outside of China on Saturday, in one of Singapore's busiest shopping malls, ION Orchard.
One question that hangs over HeyTea’s first overseas expansion is whether this latest branch will attract the long lines it’s become famous for at some of its 110 shops across 17 major Chinese cities. The longest time any one customer has queued for a cup of HeyTea was seven hours, the company said.
The Singapore store will offer its signature cheese tea as well as other recipes at a buy-one-get-one-free discount for its first three days open. The shop will provide ice creams with durian and salted egg yolk flavors exclusive to the Singapore market.
The tea brand is also planning to enter Hong Kong within the year, HeyTea Public Relations Director Vivian Xiao said in August.