A delivery company employee sorts through parcels in Beijing on Nov. 19. Photo: VCG
China’s online shoppers received 1.88 billion packages in the 10 days after the start of the “Double 11” shopping festival (also known as Singles Day) on Nov. 11 — a 25.8% increase from last year, the State Post Bureau announced Friday.
That’s more than one package for every person in the world’s most populous nation, and the equivalent of every person in the U.K. receiving 28 packages over the course of ten days.
In addition to being bigger than previous Singles Days, this year’s shopping orgy is also a lot more international. Nearly 33 million cross-border shipments were generated on the day itself by customers purchasing imported imported items, up 60% from last year, the State Post Bureau said. The parcels were delivered by a combination of express delivery companies and national postal services.