Third-party consulting company International Data Corp. (IDC) on Friday released a list (link in Chinese) of 10 things to watch in China’s smartphone market in the next couple of years. Here is a quick glimpse of what the telecom-industry watcher says:
1. By 2020, all smartphone manufacturers will create their own unique internet of things (IoT)-internet-developers ecosystem or eco-alliances to embrace the new 5G era.
2. By 2020, half of all smartphones will have artificial intelligence (AI) functionality — and the functions will be used by enterprises to predict and promote business development on the commercial side.
3. By 2021, three-quarters of all commercial smartphones will use facial recognition as the primary security verification method — and companies will also launch new business models surrounding this functionality.
4. In 2019, phone-makers will continue to invest in their respective photo-imaging technologies. A main camera that has 3D and wide-angle/long-focus features will become a standard feature in the flagship models.
5. By the end of 2019, 15% of all smartphones will be equipped with hardware as well as augmented-reality applications that support 3D modeling. 3D and 5G will be the new “killer combo” of the future.
6. In 2019, high-performance phones such as gaming phones will continue to lead the market. Models with a large amount of RAM will continue to grow, whereas ROM-capacity escalation will slow down.
7. In 2019, more than 20% of all phones will have underscreen fingerprint technology.
8. By the end of 2019, smartphones with OLED screens will comprise over 38% of the market.
9. In 2022, the average unit price of the overall smartphone market will reach $416 — an increase of 28% compared with 2018 — while the duration of users’ phone replacement cycle will be lengthened.
10. Smartphone manufacturers will seek to form their own and new brand matrix in the future to please users in a new era. The speed of upgrading mainstream and midpriced products will accelerate, while new retail platforms will be the focus of their investments in sales terminals.