Baidu will suspend operation of its travel information platform Baidu Travel on June 30 due to “business adjustments,” which the company didn't elaborate on, according to an official announcement.
Responding to Caixin’s questions regarding whether the suspension is related to Baidu Travel’s profitability concerns and competition pressure, Baidu said the platform mainly functions as a travel information sharing platform, and thus is different from booking service providers such as Ctrip.
However, Baidu Travel also offers links to Ctrip's flights, trips, and ticket booking services. Ctrip has yet to comment on Baidu Travel suspension. It is not clear if the partnership was revenue-relateded or driven by either of the two companies.
Amid China’s booming yet highly competitive travel markets, Baidu Travel is lesser-known, despite its powerful parent company. Recently, Baidu is busy adjusting its internet related businesses due to both growth pressure and criticism over controversy regarding its search -engine results.
Contact reporter Zhao Runhua (firstname.lastname@example.org)