Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

Trending in China: Macau Eases Travel Restrictions but Will Covid-19 Tests Kill People’s Travel Bug?
Alibaba Subsidiary Cainiao Pushes Into Malaysia With Cross-Border Delivery Service
Trending in China: School Throws Away Students’ Food Deliveries To Force Use of Canteen
Chinese Electric Carmaker Li Auto Teams Up With U.S. Chipmaker Nvidia Recycling Operator Wanwu Xinsheng Nets Over $100m
HSBC Shares Fall to Lowest Since 2009 As Investors Fret About Financial Crimes Report
Huawei Cuts R&D Investment and Jobs in Australia Amid Tech War
Tencent’s Navigation App Plans to Add Taxi-Hailing Feature to Compete with Baidu Maps, Alibaba-Backed Amap Healthcare Unit Plans Hong Kong IPO
Hong Kong-Headquartered Plant-Based Food Producer Green Monday Closes $70 Million Funding Round
China-focused IDG Capital in Market For New $550m Venture Fund
Students at a Xi’an University Scream Over Quarantine Conditions
Industrial Drone-Maker Jouav Navigates Tech Tensions With IPO Plans
Trending in China: Reality TV Goes Viral for All the Wrong Reasons as Star Picks Endangered Flower
Can Baidu Make ‘Traffic Jams a Thing of The Past’ and Turn Finances Around?
Will Beijing’s Crackdown on E-Commerce Illegal Sales Save Yangtze River Wildlife?
China-focused Northern Light Looks to Raise $375m for New VC Fund
China Looks to Overhaul State Health Insurance System
Gree’s E-Commerce ‘New Retail Strategy’ Goes From Strength to Strength as $175m Worth of Products Sold in Single Event
Trending in China – Clothing Company Picks Fight With Shaolin Kung Fu Monastery
Tencent Leads China's Effort to Slap Age Ratings on Games

By Bloomberg / Jun 28, 2019 12:15 PM / Business & Tech

Children under six are not recommended to play games on their own, according to new draft rules. Photo: VCG

Children under six are not recommended to play games on their own, according to new draft rules. Photo: VCG

China’s biggest game developers including Tencent Holdings Ltd. have stepped up efforts to build a system to rate games for different ages, as the government tightens its control over a $38 billion industry it accuses of fomenting teenage addiction.

More than 10 of the country’s top gaming firms — including Tencent, NetEase Inc. and Perfect World — have teamed up to devise a system to assign games to one of four age categories, according to a proposal carried on the People’s Daily’s website. The effort is led by the online edition of the state-backed newspaper, often regarded as the mouthpiece of the Communist Party.

The rare instance of collaboration among often fierce rivals underscores the industry’s eagerness to pander to Beijing after a devastating 2018 crackdown. The proposed system will assign categories for players — from the ages of 6, 12, 16 and 18 upward — to titles based on content, genres and in-app purchases, among other things. Children under six are not recommended to play games on their own, according to draft rules.

It’s unclear how developers and publishers intend to enforce the ratings. The system is expected to be rolled out nationwide after an expert committee of researchers, press members and gaming executives have had time to assess and provide feedback, according to the People’s Daily’s online edition.

China doesn’t have a self-regulating organization that assigns ratings to games like the U.S. Entertainment Software Rating Board. The ESRB, for instance, slaps ratings such as “A” — adults, or 18 and above — “Teen” or “Everyone” on games based primarily on age.

Publishers are required to obtain government licenses for games sold domestically. But the process was suspended for nine months last year as Beijing attempted to reduce screen time for teenagers. That freeze, which wiped hundreds of billions of dollars off Tencent’s market value, spurred industry players to appease regulators by imposing stricter time limits on minors, while cleaning up content.

Related: Payment and Ad Profit Buoy Tencent as Gaming Falters
Share this article
Open WeChat and scan the QR code