Tencent has announced a new mission and vision statement prioritizing its customers and the use of its technologies to benefit society, as the internet giant celebrates its 21st anniversary.

The Monday statement reaffirms the company’s commitments to “providing customers with better services and products” and creating technologies that can be used for improving public services, but adds that “making good use of technologies will greatly improve the well-being of human society” and calls on the company to apply its innovations to culture, industry and social issues.

In recent years, Tencent has tweaked its corporate social responsibility strategy to depend more heavily on its advanced technologies. In June, the company drew plaudits for using what it described as “artificial intelligence” to help Chinese police find abducted children.

More recently, Tencent’s chairman and CEO Pony Ma made it onto the Harvard Business Review’s list of the world’s best-performing CEOs, which considers both financial performance and environmental, social and governance practices in evaluating each business tycoon.

Contact reporter Ding Yi (yiding@caixin.com)

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