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‘Chunyun’ Helps Travel-Related Apps Grow Their Active Users in December, Survey Shows

By Ding Yi / Jan 16, 2020 06:05 PM / Business & Tech

Three Chinese apps offering ticket-booking and travel-planning services saw solid growth in active users in December thanks to the country’s “travel rush,” also known as “chunyun,” when people traditionally travel home in January to be with family for the Lunar New Year holidays, according to a survey by research firm Analysys.

Zhixing Train Ticket, a train-booking app developed by a Shanghai-based firm, grew its active users by 37.65% in December, the highest growth rate among China’s apps with more than 10 million active users that month. Railway 12306, a government-backed train-booking app, came in second with a month-on-month increase of 23.26%.

Mafengwo, a travel experience-sharing app that was mired in a fake-review scandal in 2018, also broke into the rankings list for December by increasing its active users by 9.88%, claiming the 15th spot. Analysys attributed it to both chunyun and the app’s new marketing strategy, which aims to combine advice from travel-planning experts and tourism resources.

User app growth, however, was not all about chunyun and travel.

Education app Xiaoyuan Souti, which enables students to find answers by photographing their questions, also grabbed a place in the ranking list, with a 14.1% growth. Analysys said that it was because of Chinese students’ preparations for the final exams normally slated to be held in January. The education app ranked 11th.

Additionally, Analysys also made a list of the top 1,000 apps by active users in December. WeChat ranked first with 971 million active users in the month, followed by QQ and Alipay, which had 763 million and 696 million users respectively.

Contact reporter Ding Yi (yiding@caixin.com)

Related: TikTok Outperforms Instagram to Become World’s Fourth Most Downloaded App in 2019


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