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TikTok Outperforms Instagram to Become World’s Fourth Most Downloaded App in 2019

By Ding Yi / Dec 18, 2019 02:01 PM / World

Photo: VCG

Photo: VCG

Despite facing political headwinds in the U.S., TikTok has still won the hearts, and downloads, of global mobile consumers.

The short-video app, developed by China’s fast-growing unicorn Bytedance, made it onto App Annie’s list of the world’s top 10 apps by downloads in 2019. It came in as the 4th most downloaded non-game app, surpassing Facebook-owned photo-sharing app Instagram.

The rankings were released as TikTok, known in China as Douyin, looks to diversify its global growth by attracting users outside the U.S., its strongest market, according to a November Reuters report. The company faces increased scrutiny there due to national security concerns.

TikTok was not the only Chinese app to make the App Annie’s list this year. Another short-video app, Likee, came 7th on the list despite being a new entrant, performing better than the likes of Snapchat, Netflix, and Spotify.

Facebook sustained its dominance over the list, with its Messenger app claiming the top spot, followed by Facebook and WhatsApp Messenger respectively.

Mobile consumers around the world are expected to download a record 120 billion apps via Apple’s App Store and Google Play in 2019, representing an increase of 5% from a year ago. Meanwhile, global consumers are poised to spend an estimated $90 billion on apps, up 15% from last year, according to App Annie.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Bytedance Ties Up With State Media Firm for Short Video Digital Rights


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