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Alibaba doubles down on smart speakers with $1.41bn investment

By Nikkei Asian Review / May 21, 2020 11:15 AM / Business & Tech

Photo: VCG

Photo: VCG

Chinese technology conglomerate Alibaba Group Holding announced on Wednesday that it will invest 10 billion yuan ($1.41 billion) in the development of artificial intelligence-enabled smart speakers, a move aimed at cementing its leadership in an emerging and fiercely competitive market.

The Hangzhou-based company said the fresh funding will be used to advance its technology development and speed up an ongoing integration between its smart speaker and other business segments. For instance, shoppers can use the Tmall Genie, as Alibaba's smart speaker is called, to watch a livestreaming presentation hosted by the company's e-commerce site Taobao and place an order directly from the device.

Alibaba's announcement comes as the Chinese smart speaker market is already on the rise. Roughly 45.9 million smart speakers were sold in the country in 2019, a 109.7% increase from a year earlier, according to global market intelligence firm IDC.

For now, Alibaba is the industry leader, selling 15.6 million smart speakers in 2019, according to IDC's estimates. But rivals are catching up. Baidu sold 14.9 million smart speakers last year, up 278.5% from the 2018 levels, the same data showed. Meanwhile, the number of smart speakers sold by Chinese smartphone vendor Xiaomi increased by 89.7% to 11.3 million units.

Related: China’s Smart Speaker Shipments Double in 2019, Says IDC

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