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China’s Smart Speaker Shipments Double in 2019, Says IDC

By Ding Yi / Mar 23, 2020 05:27 PM / Economy

Photo: VCG

Photo: VCG

China’s smart speaker market saw explosive growth in 2019, with products manufactured by Alibaba, Baidu and Xiaomi accounting for more than 90% of total sales, according to statistics released Friday by research firm IDC.

Last year, about 45.9 million smart speakers were shipped in China, representing an increase of 109.7% from 2018, the statistics showed.

Alibaba claimed the top spot with shipments of 15.61 million Tmall Genie smart speakers in 2019, which marked a year-on-year rise of 87.9%. Baidu came in second shipping 14.9 million Xiaodu smart speakers, while Xiaomi was third with 11.3 million shipments of Mi AI smart speakers, IDC said.

The research firm attributed the trio’s strong performance to their efforts to expand product lines, improve the user experience and diversify marketing strategies.

Despite strong growth in 2019, IDC projected that China’s smart speaker shipments are likely to drop 25.8% year-on-year in the first quarter of 2020 due to the impact of the coronavirus outbreak, which has led to factory shutdowns and disruptions to supply chains.

Contact reporter Ding Yi (yiding@caixin.com)

Related: China’s Smartphone Shipments Nosedive More Than 50% in February


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