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Xiaomi Still Top Dog in Indian Smartphone Market Despite Tensions

By Ding Yi / Aug 10, 2020 02:14 PM / World

Chinese electronics giant Xiaomi continued to lead India’s smartphone market in the second quarter of 2020, even as rising anti-China sentiment threatens to erode its strong performance there.

For the three months through June, Xiaomi controlled 29.4% of India’s smartphone market with 5.4 million shipments. This represents a slight market share decrease from 31.2% in the previous, but a year-on-year decrease of 48.7% in absolute terms, according to statistics provided by research firm IDC.

IDC attributed Xiaomi’s performance largely to the popularity of its four models — Redmi Note 8A Dual, Note 8, Note 9 Pro and Redmi 8 — which were among the five most popular smartphones in India and the launch of Mi Commerce, a service allowing people to browse and order Xiaomi products from their nearby physical retail stores while staying at home.

During the period between April and June, Samsung shipped 4.8 million smartphones in India, giving it a market share of 26.3% and helping it retake second place from Vivo, according to IDC, adding that the shipment figure represented a year-on-year drop of 48.5%. In the first quarter of the year, Vivo shipped 1.7 million more smartphones than Samsung, unseating the latter company as the country’s second-biggest smartphone vendor, a title that the South Korean giant has held for a long time.

Xiaomi’s Chinese peers — Vivo, Realme and Oppo — came in third, fourth and fifth with respective market shares of 17.5%, 9.8% and 9.7%. All the three brands also suffered a year-on-year shipment contraction, with Oppo being hit the hardest with a drop of 51%.

Overall, India’s smartphone market registered a year-on-year decline of 50.6% in shipments to 18.2 million units in the second quarter of 2020, which IDC blamed on the supply chain disruptions caused by the coronavirus-induced lockdowns.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Xiaomi Maintains Lead in India’s Smartphone Market, But Chinese Peers Catch Up


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