A European consumer rights group has filed an official complaint accusing the popular short-video app TikTok of violating the rights of the app’s users and exposing underage viewers to inappropriate material.
The complaint, filed to the European Commission Wednesday, jeopardizes TikTok’s access to the 27-nation market, which supplies roughly one-seventh of the ByteDance Ltd.-owned app’s total users worldwide.
It also puts the company at risk of being fined as much as 4% of its annual global sales under some of the world’s strictest data protection rules.
The European Consumer Organization also urged the European Commission and several consumer protection authorities to launch investigations into TikTok. “They must act now to make sure TikTok is a place where consumers, especially children, can enjoy themselves without being deprived of their rights,” its statement said.
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