Xiaomi Takes Lead in Central and Eastern Europe’s 5G Smartphone Market
What’s new: Xiaomi Corp. leapfrogged over Apple and Samsung in this year’s third quarter to take the 5G smartphone sales crown for Central and Eastern Europe thanks to the popularity of its budget phone models.
For the three months through September, Xiaomi’s share of the region’s 5G phone market jumped to 41.8% from 4.3% in the same period last year, according to a report published Tuesday by Strategy Analytics.
Samsung Electronics Co. Ltd. came in third, with its share withering to 11.5% from 34.3% for the comparable period last year.
“Xiaomi is expected to maintain its lead in Central and Eastern Europe region for the full-year 2021 and remain the 5G smartphone shipment leader in 2022,” said Yiwen Wu, a senior analyst at Strategy Analytics.
Wu put Xiaomi’s lead down to the absence of Huawei Technologies Co. Ltd. and the popularity of its cheaper, but still high-quality 5G phones such as the Redmi Note 9T 5G and Mi 11 5G.
The background: Apple, Realme and OnePlus came in second, fourth and fifth, with respective market shares of 26%, 7.2% and 2.5%, Strategy Analytics said, without providing specific shipment figures.
In the second quarter of this year, Xiaomi overtook Apple Inc. for the first time to become the world’s second-largest smartphone vendor with a global market share of 17%, closely following market leader Samsung. The achievement prompted Xiaomi founder Lei Jun to announce a new target of becoming the world’s No. 1 smartphone brand within three years.
In the same quarter, Xiaomi took the top position in European smartphone shipments for the first time, according to Strategy Analytics.
Lei is spearheading Xiaomi’s drive to become a technology powerhouse capable of making everything from smart electric cars to semiconductors.
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