Cosmetics-Makers Slash Double 11 Marketing Budgets as Consumer Spending Slumps

China’s cosmetics companies are just one sector to have cut marketing budgets for this year’s “Double 11” shopping season as retail spending continues to dwindle and logistics services suffer amid Covid-19 outbreaks.

Merchants are focusing on sales growth during the annual e-commerce bonanza instead of spending vast sums on marketing and promotional campaigns, which are failing to generate as many sales as in past years, cosmetics and skin care merchants told Caixin.