CX Daily: Chinese Firms Flock to Saudi Arabia in Middle East Gold Rush

Saudi Arabia /

In Depth: Chinese firms flock to Saudi Arabia in Middle East gold rush

Saudi Arabia is quickly rising on a list of hot investment destinations for Chinese companies as the country goes through what many local Chinese residents have dubbed its “reform and opening up.”

Since Mohammed bin Salman became Crown Prince in 2017, Saudi Arabia has undergone unprecedented change. Following the 2016 launch of “Vision 2030” — a plan for promoting private business, encouraging foreign investment and driving social change — the country has rolled out supportive policies for startups, boosted tourism, eased religious restrictions and for the first time allowed women to drive.