China’s A-List Flock to Hong Kong for Louis Vuitton’s First Show

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The brand transformed the iconic Avenue of Stars harbor-front promenade into a beach in the city, including a sandy runway. Photo: Bloomberg

(Bloomberg) — Some of China’s most popular celebrities and K-drama stars gathered at Louis Vuitton’s first ever fashion show in Hong Kong, as the luxury brand seeks to boost business in the region.

Designer Pharrell Williams unveiled his pre-fall 2024 men’s collection to about 1,200 guests, including Crouching Tiger, Hidden Dragon star Chow Yun-fat and popular Korean actor, and brand ambassador, Song Joong-ki. In a nod to the region’s big-spending younger customers, Generation Z favorites like Chinese boy band Teens In Times and K-pop performer Felix also attended.