Caixin
May 18, 2024 09:00 AM
WEEKEND LONG READ

Weekend Long Read: China Inc.’s Overseas Expansion Has Echoes of Japan

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In recent months, the discussion around Chinese companies expanding overseas has intensified. Facing inadequate domestic demand and significant trade barriers abroad, the pace at which they’re establishing overseas ventures has accelerated, drawing many comparisons to Japan’s experience.

In the early 1990s, Japanese companies embarked on a wave of overseas expansion, coinciding with the bursting of Japan’s real estate bubble.

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  • Chinese companies are accelerating overseas expansions due to domestic overcapacity, economic development stages, and rising trade tensions.
  • Japan's historical global expansion offers lessons, including economic growth stages and capacity utilization, but specific industry responses vary.
  • Despite global economic challenges and de-globalization trends, Chinese companies remain attractive to international investments and are strategically investing abroad to mitigate trade barriers and tariffs.
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The ongoing debate on the international expansion of Chinese companies has intensified recently, especially in light of domestic economic pressures and international trade barriers [para. 1]. Drawing parallels to Japan's experience post-real estate bubble burst in the early 1990s, Chinese firms are accelerating their overseas ventures similarly [para. 2][para. 3]. However, overcapacity isn't the sole motivator for such expansion [para. 3].

**Lessons from Japan**

Economic development stage is crucial in predicting global expansion [para. 4]. Countries typically see increased outward foreign direct investment (OFDI) when their per capita GDP exceeds $10,000. For instance, as China's per capita GDP reached $13,000 in 2022, its OFDI stock-to-GDP ratio hit 16.3% [para. 5]. Additionally, the overall economic scale and trade competitiveness contribute to a country’s push for overseas expansion. In 1985, Japan's global GDP share was over 15%, with exports making up nearly 10% of the global total. Comparatively, China’s GDP accounted for about 18% of the global total in 2022, with exports at around 15% [para. 6].

Declining domestic capacity utilization is another factor, as it pushes companies to seek overseas markets [para. 14]. In the 1990s, Japan’s capacity utilization index fell significantly, from around 140 pre-1990 to 117.6 by 1993 [para. 13]. China faces similar overcapacity challenges, with capacity utilization peaking at 77.5% in 2021 but falling to 73.6% by Q1 2024 [para. 15][para. 16].

Trade tensions also encourage overseas expansion. In the 1970s and 1980s, Japan faced escalating trade tensions with the U.S., leading to a surge in overseas ventures [para. 24][para. 27]. China experienced a similar trend post-2018 trade war with the U.S., which saw tariffs affecting about $550 billion worth of Chinese goods, prompting Chinese companies to invest overseas to avoid high tariffs and supply chain disruptions [para. 35][para. 37].

**Overseas Expansion Dynamics**

Historical patterns show that significant domestic market saturation and external trade barriers are critical drivers for overseas expansion. However, overcapacity alone isn't enough [para. 48]. For instance, while some Japanese industries faced overcapacity and expanded, others like steel did not see significant overseas investments although they too suffered from overcapacity [para. 47]. China also remains a major draw for international capital due to its vast market and lower production costs, even amid domestic overcapacity [para. 48][para. 50].

**Four Key Differences**

China's expansion mirrors Japan's in several macroeconomic aspects, yet there are differences [para. 61]:

1. **Lower Domestic Production Costs:** China’s extensive manufacturing ecosystem and lower costs, such as for electricity ($0.088 per kWh), make it a favorable business environment [para. 62][para. 63]. Despite significant foreign direct investments (FDI), China remains attractive to global investors [para. 64].

2. **Globalization vs. De-Globalization:** While Japan benefited from the globalization wave in the 1990s, Chinese companies face a more challenging de-globalization environment. Regulatory scrutiny and investment barriers in developed economies have increased [para. 69][para. 72], impacting Chinese outbound merger and acquisition activities, which saw a significant decline in recent years [para. 74].

3. **Currency Dynamics:** Post-1985 yen appreciation favored Japan’s overseas investments. Conversely, the recent strengthening of the U.S. dollar puts pressure on the renminbi, making exports advantageous for Chinese firms [para. 78].

4. **Higher Tariff Barriers:** The U.S. imposes higher tariffs on Chinese goods compared to Japan. According to the Peterson Institute for International Economics, average U.S. tariffs on Chinese products are now 19.3%, affecting 66.4% of imports from China [para. 81][para. 82].

**Future Trends:**

Despite different macroeconomic environments, certain Chinese industries are more likely to expand overseas:

1. **Tariff-Sensitive Industries:** Sectors like automotive and consumer electronics are likely to move production abroad to bypass tariffs [para. 92].

2. **Brand Acquisition:** Companies will enhance global presence and competitiveness through brand acquisitions [para. 95].

3. **Lower Overseas Production Costs:** Labor-intensive and specific chemical industries will benefit from relocating production to regions with lower costs [para. 97].

4. **Resource Acquisition:** Industries dependent on key minerals will continue overseas mergers and acquisitions to secure supply chains [para. 99].

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Who’s Who
BYD
BYD recently sparked a price war in the automotive industry following the Lunar New Year holiday. This move reflects a strategic response to overcapacity through aggressive pricing.
Apple
Apple and other brand manufacturers have required their suppliers to globalize their production to ensure supply chain security following the 2018 U.S.-China trade war. This shift exemplifies the broader trend of relocating downstream production to countries like Vietnam, which has increased its demand for Chinese electronic components, evidenced by a significant rise in China's electronic exports to Vietnam from 2017 to 2020.
Haier
Haier is a Chinese company that has expanded internationally through acquisitions. In 2011, Haier acquired Sanyo's washing machine business to enter the Japanese market, Fisher & Paykel in 2012 for the Australian and New Zealand markets, GE Appliances in 2016 for the U.S. market, and Candy in 2018 for the European market. These acquisitions have helped Haier integrate domestic supply chain advantages and enhance global market share and profitability.
Sanyo
Sanyo, a Japanese company, was involved in the home appliance industry. In 2011, it sold its washing machine business to Haier, a Chinese company. This acquisition enabled Haier to enter the Japanese market and integrate its domestic supply chain advantages with Sanyo's established local distribution channels.
Fisher & Paykel
Fisher & Paykel is a company that Haier acquired in 2012, aiming to enhance its presence in the Australian and New Zealand markets. This acquisition is part of Haier's strategy to leverage its domestic supply chain advantages and gain local distribution channels to boost global market share and profitability.
GE Appliances
GE Appliances was acquired by Haier in 2016 to enhance Haier's presence in the U.S. market. This acquisition allowed Haier to leverage its domestic supply chain advantages in terms of product and efficiency while gaining local distribution channels in the U.S. Consequently, Haier improved its global market share and profitability through the strategic management of GE Appliances.
Candy
Candy is a European home appliance brand acquired by Chinese company Haier in 2018. This acquisition aimed to enhance Haier's presence and market share in Europe by leveraging Candy's established distribution channels and integrating it with Haier's efficient supply chain. This strategic move is an example of how Chinese companies are using overseas acquisitions to globalize their operations and increase profitability.
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