CX Daily: Livestreamed Stock Tips Worry Regulators as Novice Investors Rush In

Livestreaming /

Cover Story: Livestreamed stock tips worry regulators as novice investors rush in

While livestreaming and social media have made it easier for stockbrokers to attract clients and offer trading advice, regulators are worried that these platforms are luring in inexperienced investors and making them prone to impulsive financial decisions.

“The pace is impossible to resist,” says Li, an executive at a mid-sized securities firm in central China. Each morning, he begins by checking the company’s livestream rooms, reviewing backend data and monitoring popular stock market streams.