Huawei Launches ‘Most Powerful Mate Yet’ as it Recaptures Smartphone Market Share

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The new Mate 70 series smartphones in display at a Huawei store in Shanghai on Nov. 26, 2024.

Huawei Technologies Co. unveiled its new flagship Mate 70 series and Mate X6 foldable phones on Tuesday, which come with a significant boost to performance, an array of AI features and satellite communication capabilities.

The new models reaffirm the company’s focus on high-end smartphones and its independent HarmonyOS ecosystem.

Despite the rising cost of memory, the new phones match previous model prices. The Mate 70 series range from 5,499 yuan ($759), while the Mate X6 starts at 12,999 yuan, with models going on sale from Dec. 4 and 6. Huawei also launched a smartwatch at 23,999 yuan, as well as tablets, and headphones.

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Huawei released the Mate 70 series and Mate X6 foldable phones, featuring improved performance, AI capabilities, and satellite communication, under the HarmonyOS ecosystem.
Priced from 5,499 yuan for Mate 70 and 12,999 yuan for Mate X6, these phones go on sale in December, alongside a smartwatch, tablets, and headphones.
Huawei increased its market share to 16.8% in China, with high-end model sales jumping significantly, driven by HarmonyOS's growth and integration.

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Who’s Who

Huawei Technologies Co.: Huawei Technologies Co. launched its Mate 70 series and Mate X6 foldable phones featuring AI and satellite communication. They operate on HarmonyOS, independent of Android, with 15,000 native apps. Despite U.S. sanctions, Huawei has reclaimed high-end market share in China, ranking second in shipments. The new phones match previous prices, with sales starting in December. HarmonyOS devices now account for 17% of China's market, enhancing brand appeal and user loyalty.

Vivo: According to the article, Vivo ranks first in smartphone shipments in China, ahead of Huawei.

Apple Inc.: Apple Inc.'s market share in China's $600+ smartphone segment dropped from 61.8% to 52%, as reported. Despite this decline, Apple remains a major player in the high-end market, facing increased competition from Huawei as the latter regains market share with its HarmonyOS-powered devices.

Google: The article mentions that Huawei developed HarmonyOS as an independent system following U.S. sanctions that banned Google, Android's developer, from doing business with Huawei. This led to Huawei's operating system no longer supporting Android-based apps.

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