In Depth: Actress Fan Bingbing’s Long Road Back From Tax Scandal
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In the world of Chinese celebrity, falling from grace is often a one-way trip. For actress Fan Bingbing, once the country’s most bankable star, that fall came in 2018 with a staggering tax evasion penalty that erased her from public life. But six years later, a revival is quietly taking shape, far from the mainland China market that cast her out.
On Oct. 1, Fan’s new film, “Mother Bhumi,” a Malaysian production by director Chong Keat Aun, scored a major critical coup. The film was first named to the main competition of the 38th Tokyo International Film Festival, and hours later, it garnered eight nominations at the prestigious 62nd Golden Horse Awards, including Best Feature Film, Best Director and a Best Actress nod for Fan herself.

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- DIGEST HUB
- Fan Bingbing, once China’s top actress, faced a $129 million tax penalty in 2018, which led to her disappearance from the public eye and a major industry crackdown.
- Since 2023, she has rebuilt her career abroad, starring in the acclaimed Malaysian film "Mother Bhumi," earning Golden Horse nominations, and gaining honors in Malaysia.
- Fan remains absent from mainland Chinese entertainment but is active internationally, with her beauty line expanding in Southeast Asia and continued festival participation.
Fan Bingbing, once China’s top celebrity and most bankable film star, experienced a dramatic fall from grace in 2018 due to a high-profile tax evasion scandal. The incident led to an enormous penalty, effectively erasing her presence from Chinese public life and deeply impacting the nation’s entertainment industry. However, six years on, Fan has begun quietly reconstructing her career—not within China, where she remains persona non grata, but through international projects and accolades [para. 1].
In October 2025, Fan’s leading role in the Malaysian film “Mother Bhumi,” directed by Chong Keat Aun, marked a significant step in her international comeback. The film was selected for the main competition at the 38th Tokyo International Film Festival and received eight nominations at the 62nd Golden Horse Awards, including Best Feature Film, Best Director, and Best Actress for Fan. This recognition stands as the highest-profile endorsement of Fan’s career rebuilding efforts and underscores her transformation from scandal-hit actress to award-nominated performer on the global stage [para. 2][para. 3].
Fan’s downfall began in 2018 when she was implicated in a “yin-yang contract” scheme—dual contracts used to evade taxes on lucrative film earnings. Subsequent government investigations resulted in Fan and her companies being fined a staggering 884 million yuan ($129 million) in back taxes and penalties. The penalty was so severe that she publicly apologized, disappeared from view, and was forced to “overcome all difficulties to raise funds” to pay the debt. The scandal rocked China’s film industry, triggering a government crackdown on excessive pay and tax evasion, causing a mass exodus of capital and a dramatic slowdown in production [para. 4][para. 5][para. 6][para. 7][para. 8][para. 9][para. 10][para. 11][para. 12][para. 13][para. 14][para. 15][para. 16][para. 17][para. 18][para. 19][para. 20][para. 21].
In recent years, Fan has focused on reviving her image and business interests outside of China. In 2024, she was honored with the title of “datuk” by the state of Malacca in Malaysia and appointed as Malacca’s tourism ambassador. Malaysian tourism officials attribute a surge in Chinese visitors—from over 200,000 in 2023 to about 660,000 in 2024—to her influence. Fan also celebrated the launch of her Fan Beauty cosmetics line in the major Malaysian retail chain Watsons, reinforcing her commercial appeal in Southeast Asia [para. 5][para. 6].
Throughout her career, Fan Bingbing was a dominant force in both artistic and commercial domains. She became a household name playing Jinsuo in “My Fair Princess” and achieved A-list status with Feng Xiaogang’s 2004 film “Cell Phone.” Her performances brought numerous awards, both domestically and internationally, and she was a fixture on global red carpets, topping the Forbes China Celebrity 100 list from 2013 to 2017 and serving as a juror at Cannes [para. 7][para. 8][para. 9].
Her commercial clout extended to lucrative brand ambassadorships for L’Oréal, Louis Vuitton, and Moët & Chandon, and her own studio produced record-shattering television hits. Fan’s ventures into capital markets drew government scrutiny and foreshadowed the turbulence of her later scandal [para. 10][para. 11][para. 12].
Though shut out of China’s film industry, Fan’s international star continues to rise. She is slated to serve as a juror at the Berlin International Film Festival in 2025, following the appearance of her comeback film “Green Night” at Berlin in 2023. Meanwhile, Fan Beauty has reentered the Chinese market since 2021, hinting at a cautious domestic return [para. 6][para. 22].
In summary, Fan Bingbing’s story is one of relentless reinvention: from dominance at home, through scandal and exile, to carefully managed international recovery and renewed acclaim [para. 1][para. 2][para. 3][para. 4][para. 5][para. 6][para. 7][para. 8][para. 9][para. 10][para. 11][para. 12][para. 13][para. 14][para. 15][para. 16][para. 17][para. 18][para. 19][para. 20][para. 21][para. 22].
- Watsons
- Watsons is a health and beauty chain where Fan Bingbing's personal cosmetics line, Fan Beauty, was launched across Malaysia. This launch, which took place a day before Fan Bingbing received the honorary title of "datuk," included a ribbon-cutting ceremony with the head of Malaysia’s tourism board and the mayor of Kuala Lumpur, signaling an official welcome.
- L'Oréal
- L'Oréal is mentioned as one of the global brands that Fan Bingbing served as a spokesperson for. This highlights her immense commercial value and international appeal before her tax evasion scandal.
- Louis Vuitton
- Louis Vuitton is a luxury brand for which Fan Bingbing served as a brand ambassador in China. This role was highlighted as an example of her immense commercial value and global fame during the peak of her career in the 2010s.
- Moët & Chandon
- Moët & Chandon, a luxury French champagne house, appointed Fan Bingbing as its first Asian brand ambassador. This collaboration was one of a series of high-profile international endorsements that Fan Bingbing secured during her peak as a global celebrity.
- Mattel Inc.
- Mattel Inc. created a collector's edition Barbie doll of Fan Bingbing, making her the first Chinese star to be included in the company's global celebrity hall of fame. This highlights Fan Bingbing's immense global fame and commercial value by the 2010s.
- Fan Bingbing Studio
- Fan Bingbing Studio, established in 2007, was instrumental in producing hit shows like "The Empress of China," where she also starred. This series achieved record-breaking ratings, becoming the first Chinese drama to surpass 10 billion online views. The studio was part of Fan's business empire and played a significant role in her career before her tax evasion scandal.
- Talent Television and Film
- Talent Television and Film, a listed Chinese firm, planned to acquire 51% of Wuxi Aimeishen Film and Television Culture Co., a company founded by Fan Bingbing. This deal, widely seen as an attempt to capitalize on Fan's celebrity brand, was terminated after a Shenzhen Stock Exchange inquiry into its massive valuation. The company was later sold to the state-owned Zhejiang Media Group. Its stock price plunged following Fan's tax evasion scandal.
- Wuxi Aimeishen Film and Television Culture Co.
- Wuxi Aimeishen Film and Television Culture Co. was founded by Fan Bingbing and her mother with a registered capital of 3 million yuan. Talent Television and Film explored acquiring 51% of it in 2016, a deal valued at over 860 million yuan. This acquisition attempt was eventually terminated.
- Zhejiang Media Group
- Zhejiang Media Group is a state-owned entity that acquired Talent Television and Film. This acquisition occurred after a planned deal between Talent Television and Film and Fan Bingbing's company fell through.
- Fan Beauty
- Fan Beauty is Fan Bingbing's personal cosmetics line. It started with high-priced radio-frequency beauty devices and expanded into face masks. The brand launched in Malaysian Watsons stores on August 23, 2025. Following Fan's tax evasion scandal, Fan Beauty announced its return in July 2021, with operations transferred to a new Beijing-based company and its social media and e-commerce presence revived.
- 1997-1998:
- Fan Bingbing starred as Jinsuo in the TV series 'My Fair Princess,' which made her a household name.
- 2004:
- Fan Bingbing starred in Feng Xiaogang’s film 'Cell Phone,' earning her Best Actress at the 27th Hundred Flowers Awards.
- 2007:
- Fan Bingbing began her collaboration with director Li Yu, starting with 'Lost in Beijing,' which competed at the 57th Berlin International Film Festival.
- 2010:
- Fan Bingbing won Best Actress at the 23rd Tokyo International Film Festival for 'Buddha Mountain.'
- 2013-2017:
- Fan Bingbing topped the Forbes China Celebrity 100 list for five consecutive years.
- March 2016:
- Talent Television and Film announced plans to acquire 51% of Wuxi Aimeishen, a company founded by Fan Bingbing with her mother.
- June 2016:
- Talent Television and Film terminated the planned acquisition of Wuxi Aimeishen.
- February 2017:
- Fan Bingbing appeared on the cover of TIME magazine’s Asia edition.
- May 2017:
- Fan Bingbing was invited to be a juror at the 70th Cannes Film Festival and inducted into the Academy of Motion Picture Arts and Sciences.
- September 16, 2017:
- Fan Bingbing won Best Actress at the 31st Golden Rooster Awards for 'I Am Not Madame Bovary.'
- March 2018:
- Fan Bingbing launched her beauty brand Fan Beauty.
- May 2018:
- Cui Yongyuan began posting allegations of tax evasion involving Fan Bingbing on social media; tax authorities launched an investigation.
- May 28, 2018:
- Stock price of Talent TV, with Fan Bingbing as a top-10 shareholder, fell sharply following tax allegations.
- October 24, 2018:
- Talent TV's stock price hit a low point after the ongoing tax scandal.
- 2018:
- Fan Bingbing was ordered to pay 884 million yuan in back taxes, late fees, and fines, and disappeared from public view after a public apology.
- July 2021:
- Fan Beauty resumed operations in China, transferred to a new Beijing-based company, and began rebuilding its online and brand presence.
- October 5, 2023:
- Fan Bingbing attended a press conference for the film 'Green Night' at the 28th Busan International Film Festival.
- 2023:
- Fan Bingbing’s comeback film 'Green Night' premiered in the Panorama section of the Berlin International Film Festival.
- By end of 2024:
- Chinese tourist arrivals to Malacca, Malaysia, credited to Fan Bingbing’s ambassador role, are estimated to reach 660,000, up from just over 200,000 in 2023.
- February 2025:
- Fan Bingbing is set to serve as a juror for the main competition at the 75th Berlin International Film Festival.
- August 23, 2025:
- Fan Bingbing’s cosmetics line, Fan Beauty, launched in Watsons stores across Malaysia.
- August 24, 2025:
- Fan Bingbing was awarded the honorary title of 'Datuk' in Malacca, Malaysia.
- October 1, 2025:
- Fan Bingbing’s new film 'Mother Bhumi' was named to the main competition of the 38th Tokyo International Film Festival and received eight nominations, including Best Feature Film, Best Director, and Best Actress at the 62nd Golden Horse Awards.
- Late on October 1, 2025:
- Fan Bingbing posted a message on Weibo after the Golden Horse Awards nominations were announced.
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