China’s retailers are cutting iPhone prices amid poor sales in the country.
E-commerce giant JD.com says Apple has given it the green light to reduce the prices of the 64GB iPhone 8 and the 64GB iPhone 8 Plus by more than 1000 yuan ($148) from the prices listed on Apple’s official China site, according to China Securities Journal.
Suning, another major online retailer, is now selling the 128GB iPhone XR at 5,799 yuan through coupons, 1,200 yuan lower than Apple’s official price. The deal is part of a seasonal sales event, Suning told China Securities Journal.
Meanwhile, Alibaba’s Tmall is reportedly promising to subsidize iPhone models including the XS and XS MAX by up to 1,500 yuan.
The price cuts come as Apple blames lowered revenue expectations on poor sales of its iPhones in China.
On Tuesday, distributors at Shenzhen’s leading electronics retail market confirmed that the U.S. company had given them discounts on several iPhone products.