Caixin
Jan 30, 2019 08:20 PM
BUSINESS & TECH

Baidu Struggles to Stay Relevant in Mobile Age

Baidu's mobile search application. Photo: IC
Baidu's mobile search application. Photo: IC

* Baidu is struggling to stay relevant as China’s internet market shifts toward more self-contained mobile platforms

* As growth in its key revenue source — advertising — slows, the company is under pressure to find a new growth engine, but its efforts are yet to bear fruit

(Beijing) — China’s dominant search engine, Baidu Inc., is struggling to stay relevant in the world’s biggest internet market as the rapid growth of mobile apps allows users to bypass its platform.

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